A microblogging phenomenon known as Twitter has recently rocketed into popular consciousness. In the recent past, Twitter is not exactly the newest social networking site. However, it was in 2009 that Twitter’s mainstream notoriety occurred. Twitter users in Iran produced thousands of microblog posts informing the world of post-election protests. Ashton Kutcher and CNN held a contest to see which of their popular accounts could garner the most followers. Oprah and Ellen began tweeting this year. Even President Obama utilized Twitter as part of a successful election communications strategy. Twitter provides a content platform that can be used for personal tweets, organizing, event updates, networking, content syndication and research.
What Does Twitter Have to Do with Student Affairs and Its Practitioners?
The answer to how Twitter is relevant to Student Affairs practitioners is crystal clear: communication. Many of higher education institutions, leaders within those organizations, and social media savvy faculty/staff/students are posting 140 character microblog updates to Twitter on a day to day basis. Twitter provides a conduit for a wide range of communication-based applications that Student Affairs professionals can utilize.
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